TAM is the total addressable payment opportunity an account presents to Access PaySuite. It is the denominator for Share of Checkout (SoC), so an inconsistently stated TAM makes the whole SoC measure unusable for segment-level review. Sales and Account Management source the figure during customer engagement; Pre-Sales validate it at qualification and at renewal.
Business Type is a mandatory field alongside TAM. It determines whether turnover can be used directly or whether an override figure must be sourced. Factors below are indicative starting points for challenge, not automatic adjustments.
| Business type | Correct TAM basis | Indicative vs stated turnover | Watch for | Handling |
|---|---|---|---|---|
| B2C — pure-play online | Annual turnover, grossed up for VAT and refunds | 1.15–1.30× | High-refund sectors (fashion) understate significantly | Turnover |
| B2C — omnichannel | Online channel receipts only, unless in-store is winnable | 0.20–0.45× | Click-and-collect attribution; separate in-store acquirer | Modify |
| D2C — subscription | Annualised recurring receipts at current run rate | 1.00–1.20× | Revenue recognised across term lags cash collected in growth accounts | Modify |
| B2B — invoice / credit terms | Total collectable receipts across all rails, not card alone | 0.05–0.30× card up to 1.00× all rails |
Most receipts arrive by BACS or bank transfer and never touch a checkout | Override |
| B2B2C — principal / reseller | Gross receipts, split by partner checkout we can influence | 0.80–1.20× | Volume fragmented across partner checkouts outside our control | Modify |
| Marketplace / platform (agent) | Gross merchandise value — never reported turnover | 5–20× | Turnover is commission only; SoC will read far above 100% | Override |
| Services / regulated | Gross customer receipts, excluding trust and client money | 0.30–10× | Agent vs principal accounting swings the reported figure by an order of magnitude | Override |
| Public sector / not-for-profit | Net collectable income — council tax, rents, fees, donations | n/a | No turnover as such; grant and precept income is not addressable | Override |
An expected SoC is set per account based on the payment options purchased, and actual monthly volume is tracked against it from go-live. Placement commitments should be captured in the contract, or at minimum documented in writing, and verified by Onboarding at implementation. Where implementation diverges from the agreed placement, Onboarding returns it to Sales and Pre-Sales.
The default expectation of 50% for a single payment option assumes a card-led consumer checkout. It should be moderated downward for B2B, public sector and any account where the purchased method was never going to be the dominant rail.
| Check | Why |
|---|---|
| Basis stated | Confirm the figure is gross inclusive of VAT, not a net turnover figure lifted from filed accounts or a credit report. |
| Entity matched | Confirm the figure relates to the entity we contract with, not the consolidated group. |
| Vintage recorded | Filed accounts can be 12–21 months stale. Record the source and period; prefer a customer-supplied current run rate. |
| Business type set | Mandatory. Determines whether an override is required before the figure is usable. |
| Sense-check against SoC | A resulting SoC above 100% or below 2% almost always indicates a basis or business type error, not performance. |